Tech-adoption projects should start by answering the question of 'why' at various levels, including stakeholders, product teams, and frontline workers.
To convince stakeholders, a cost-benefit analysis highlighting the potential impact on the bottom line is essential.
Collaboration with the business team helps in understanding the specific needs and design of the feature.
To drive adoption among frontline workers, communication should focus on how the feature benefits them, such as increasing earnings and ensuring proper performance evaluations.