<ul><li>Expedia launches Expedia Trip Matching, a feature that allows travelers to build itineraries based on Instagram Reels and book directly on Expedia.</li><li>Users can share travel-related reels with Expedia to receive personalized itineraries, destination ideas, and travel tips powered by AI.</li><li>Expedia becomes the first OTA to integrate real-time, AI-powered travel planning directly into Instagram.</li><li>Expedia Trip Matching aims to bridge social media inspiration with real-world booking, offering travelers a seamless travel planning experience.</li></ul>

Expedia Turns Instagram Reels into Bookable Trips

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