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Experian and GBG Join Forces to Tackle Identity Fraud in Australia and NZ
- Experian and GBG have expanded their partnership to enhance fraud prevention and identity verification services in Australia and New Zealand.
- The collaboration combines Experian’s data capabilities with GBG’s greenID platform for real-time identity verification across various sectors.
- The solution enables fast and secure identity checks using name, address, and date of birth matching without paperwork or in-person visits.
- Growing concerns around identity-related fraud prompt the move.
- Experian's report highlights that 71% of businesses in EMEA and APAC struggle to keep up with evolving fraud threats.
- 68% of businesses in Australia and New Zealand saw a rise in fraud last year, with identity verification as a top challenge.
- The partnership leverages GBG's past work with illion and is one of the first customer-facing outcomes of the integration.
- Mathew Demetriou, of Experian, highlights the focus on enhancing customer experience through technology.
- Carol Chris from GBG emphasizes the need for powerful tools to manage fraud risk and customer experience.
- The partnership aims to deliver innovative, robust, and user-friendly solutions to the market.
- The collaboration signifies the commitment to combat identity fraud and protect consumers and businesses.
- The partnership aims to assist clients in onboarding faster and staying ahead of fraud.
- Experian plans to make high-performing technology more accessible to clients through this partnership with GBG.
- Fraud risk management and customer protection are crucial in the rapidly evolving fraud landscape.
- The combined efforts reflect trust and alignment between GBG and Experian in delivering compliant solutions.
- The collaboration aligns with the shared goal of delivering robust and innovative solutions to combat fraud.
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