Omio’s NowNext annual report highlights that niche and remote locations are gaining popularity while solo travel, especially among men, is on the rise. Additionally, cities are regaining their attraction to travelers. In 2025, around 60% of travelers are planning trips to major urban centers, drawn by cultural experiences, culinary adventures and entertainment options. Travel technology (AI) is set to play an increasing role in simplifying holiday planning, and 74% were adamant on traveling between June and August, the peak travel season. This fixation is expected to grow in 2025.
Social media remains a source of travel inspiration with 45% of travelers indicating it’s a top platform for obtaining travel ideas. Sustainable travel remains a major focus area with 58% of travelers choosing destinations according to sustainable travel practices, and emerging travel trends reflecting authentic travel experiences. Omio strives to provide divergent offerings and user-friendly platforms that cater to varying preferences to make travel planning a seamless and enjoyable experience. The future of travel is rich with possibility, driven largely by shifting trends and changing consumer preferences.