Apple heavily promoted the film F1: The Movie across multiple iPhone apps leading up to its wide release.
iPhone users were unhappy about Apple's Wallet app sending notifications for discounted tickets, feeling it was a misuse of the app.
Eddy Cue mentioned that the Apple Sports app was created to cater to sports fans' desires, but fans may not appreciate additional advertisements.
Despite early box office success and positive reviews, some feel Apple may have overstepped in pushing the movie to its customers through various apps.