<ul><li>This scenario highlights the importance of responding and adjusting over sticking to a plan, emphasizing the need for quick learning and adaptation.</li><li>Encouraging customer collaboration and co-creation of value upgrades is crucial to building sustainable pricing strategies that customers are willing to pay for.</li><li>Emphasizing continuous delivery of incremental value is essential to maintaining customer trust and momentum, even in the face of pricing challenges.</li><li>Transparency and alignment among different organizational functions such as Sales, Finance, and Product are vital for effective decision-making and navigating uncertainties.</li></ul>

Facilitator’s Notes — Did Not See That Coming

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