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Feature Factory: What’s the Verdict?

  • The term "feature factory" is often viewed negatively in product management, implying a focus on building features without meaningful impact or innovation.
  • However, features can be valuable if built with intention and aligned with the product's vision and customer needs.
  • Product teams should prioritize high-impact initiatives but individual features can still drive success based on the product's lifecycle.
  • Regularly revisiting the product vision, aligning features with strategy, and weighing pros and cons are crucial for adding value through features.

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