The term "feature factory" is often viewed negatively in product management, implying a focus on building features without meaningful impact or innovation.
However, features can be valuable if built with intention and aligned with the product's vision and customer needs.
Product teams should prioritize high-impact initiatives but individual features can still drive success based on the product's lifecycle.
Regularly revisiting the product vision, aligning features with strategy, and weighing pros and cons are crucial for adding value through features.