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The Fintech Times

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Financial Protection and Fraud Resolution Efforts Can Boost Customer Loyalty, Finds J.D. Power

  • A new study by J.D. Power reveals that a significant number of bank and credit card customers have experienced fraudulent activity on their accounts in the past year.
  • Many customers have not taken proactive measures to secure their accounts, highlighting the need for increased awareness and education on account security.
  • The study shows that customers who experience fraud have a more positive impression of their bank or credit card issuer, indicating the importance of effective fraud resolution in customer satisfaction and loyalty.
  • Younger customers are particularly vulnerable to financial fraud, with 42% of bank customers under age 40 reporting some form of fraud in the past year.

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