A new study by J.D. Power reveals that a significant number of bank and credit card customers have experienced fraudulent activity on their accounts in the past year.
Many customers have not taken proactive measures to secure their accounts, highlighting the need for increased awareness and education on account security.
The study shows that customers who experience fraud have a more positive impression of their bank or credit card issuer, indicating the importance of effective fraud resolution in customer satisfaction and loyalty.
Younger customers are particularly vulnerable to financial fraud, with 42% of bank customers under age 40 reporting some form of fraud in the past year.