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Finding the Moments That Matter: How Cohort Analysis Uncovers Drop-Off Points and Boosts Product…

  • Cohort analysis can help in building a stickier product by focusing on those crucial moments when users make the decision to stay — or leave.
  • Define key moments in your product that lead to long-term engagement.
  • Create cohorts based on these actions and track their behavior over time.
  • By tracking these cohorts over time, you’ll likely notice where retention dips.
  • Once you’ve identified drop-off points, it’s time to experiment.
  • Consider short-term improvements and long-term product strategy with cohort analysis.
  • Cohort analysis can serve as a blueprint for building products that users love.

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