<ul><li>Real product managers uncover product opportunities using data and business intelligence.</li><li>Start with clarity and explore patterns using CSV files and tools like Excel or Google Sheets.</li><li>Look for non-obvious signs of need by separating mild curiosity from real pain.</li><li>Pitch hypotheses backed by data and logic, create models to evaluate needs, and prioritize based on data, user feedback, and team agreement.</li></ul>

Finding the “Need”: Using Data to Build Products People Actually Give a Damn About

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