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Finding the Sweet Spot for AI-Assisted Creativity

  • This article explores the use of systems designed to generate statistically likely outputs in creative pursuits that require divergent thinking.
  • LLMs (Language Models) are fundamentally designed to converge toward likely outcomes rather than diverge toward rare ones.
  • LLMs face challenges in divergent phases of product development, but excel in convergent phases, offering pattern recognition, consistency enforcement, and iterative improvement.
  • Creativity is a dance between divergence and convergence, and the application of AI tools relies on skilled human guidance to establish goals and add value.

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