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‘Finfluencers’ Must Be Licensed When Providing Financial Advice, Says MAS

  • The Monetary Authority of Singapore (MAS) received fewer than five complaints annually over the past five years regarding online 'finfluencers.'
  • Complaints mostly concerned individuals who did not provide financial advice and were not regulated by MAS.
  • Financial institutions using finfluencers for advertising must ensure clear and balanced presentation of information, including key features and risks.
  • Finfluencers providing financial advice must be licensed under the Financial Advisers Act.

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