Finnair becomes the first airline globally to create a ‘Native Order’ by implementing a new model on Finnair.com for managing customer orders.
Native orders allow airlines to handle customer orders directly in a single record, aligned with IATA One Order directives, to improve the traveler-centric retailing experience.
Finnair partnered with Amadeus to pioneer this technology, transitioning from traditional booking methods like Passenger Name Records to 'Offers and Orders' for better customer experience.
This transition from PNRs to Offers and Orders integrates flight details, services, personal information, streamlining processes for a more seamless customer journey and facilitating better communication with partners.