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Five email newsletter must-haves in 2025
- The author shares frustration with recent email newsletters lacking key features for easy sharing and engagement.
- The first must-have is a 'view online' or 'view as a webpage' link to make sharing content outside the email easier.
- Having an up-to-date online archive for past editions is crucial for easy reference and sharing of newsletter content.
- Creating a newsletter homepage or website with clear information about content and sender helps in promoting and sharing the newsletter.
- Including a 'Were you forwarded this email? Click to subscribe' link can help in inviting new subscribers easily.
- Consistent branding with recognizable names is important to help subscribers remember the sender and the content brand.
- Whether as a solo consultant or a big brand, ensuring clarity in branding and sender names enhances subscriber recognition and engagement.
- The article emphasizes the importance of simple features like consistent branding and online archives for effective newsletter engagement.
- In addition to basic features, suggestions for advanced improvements like permalinks and mobile-friendly templates are briefly touched upon.
- Overall, the article suggests implementing these key features to enhance the functionality and appeal of email newsletters.
- The author, though not a master of email newsletters, shares valuable insights and recommendations for improving newsletter quality.
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