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Five New Technologies to Create a Better Sales Funnel
- Small businesses can use platforms that make innovation both easy and affordable. These platforms use Artificial Intelligence (AI) solutions that can help give a competitive advantage and increase ROI. However, most small business owners still shy away from AI-driven technologies. Yet, Recommendations AI, which is a technology that personalizes product recommendations, can make your sales funnel more effective. Semantic search is making its way into marketing technologies allowing small business owners and marketers to better understand search intent and create a better converting copy. Augmented Reality (AR) makes for an effective tool for marketing, allowing buyers to test the product in the real-world context. Video creation technology, such as InVideo, now allows you to create professional videos from text and images. Remarketing (also referred to as retargeting), allows marketers to consolidate multiple marketing channels and create more detailed customer profiles.
- Overall, technology will improve search and product discoverability by introducing more advanced emotion detection; facial, speech, and vision recognition; creating personalized experiences, and letting marketers understand (and serve) their target audience better. This allows businesses to keep up with the fast-moving technology by implementing it in their marketing strategies.
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