<ul data-eligibleForWebStory="true"><li>Customer insights are crucial for product managers to create customer-centric products that address core pains and desires.</li><li>In today's competitive market, success lies in inspiring, enlightening, and delighting customers to win their loyalty.</li><li>Customer insights offer fresh perspectives, accelerate innovation, provide real-world feedback, come in various forms, and help refine business models.</li><li>Leading companies like United Airlines, Starbucks, GE, Microsoft, and IBM utilize customer insights to drive product development, innovation, and overall success.</li></ul>

Five Reasons Why Customer Insights Matter for Product Managers

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