<ul data-eligibleForWebStory="true"><li>The article discusses the need to overhaul Twitter's growth strategy beyond just changing algorithms.</li><li>It identifies key user desires such as discovering trending content, gaining visibility, staying relevant, and ensuring ROI on campaigns.</li><li>Proposed solutions include improving recommendation algorithms, creating a smarter 'For You' feed, and emphasizing meaningful retweets.</li><li>The focus is on deepening user engagement and providing real value to retain users, rather than solely aiming for virality.</li></ul>

Fixing the Feed: My Playbook to Reignite Twitter (X)’s Growth Engine

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