Florida-based data broker Jerico Pictures, Inc. fined $46,000 by California Privacy Protection Agency for failing to register under the state's Delete Act.
The $46,000 fine is the maximum allowed by law, imposed after the company failed to register for over 230 days and only did so when contacted during an investigation.
California Privacy Protection Agency's head of enforcement emphasized their commitment to enforcing privacy laws and will take action against businesses violating California's privacy laws.
The Delete Act requires data brokers to register annually and pay a fee to support the California Data Broker Registry, which will be part of the upcoming Delete Request and Opt-Out Platform (DROP) in 2026.