<ul><li>Bank XYZ aimed to increase customer engagement and simplify payments by introducing QR code payments.</li><li>After expanding the QR code payment system to new regions, low adoption rates and complaints arose due to poor mobile network connectivity.</li><li>Lessons learned: Understanding customer needs, testing assumptions early, collecting continuous feedback, and focusing on delivering real value lead to meaningful outcomes.</li><li>Product teams are encouraged to shift focus from outputs to outcomes, ensuring that the products they build make a real difference for customers.</li></ul>

Focusing on outcomes over outputs

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