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Foldable phone sales are tipped to fall this year – and Apple is the only brand that could turn things around
- Counterpoint Research predicts a decline in foldable phone sales in 2025, with Apple's potential entry in 2026 seen as a game changer.
- 2024 showed minimal growth in foldable phones, and 2025 is projected to have slightly lower sales numbers.
- The high price of foldable phones may hinder market growth, with some models costing double that of standard flagships.
- Lack of compelling use cases and consumer interest in foldable phones are challenges faced by companies like Samsung, Google, and Oppo.
- Despite slow market growth, tech companies like Honor and Oppo continue to invest in foldable phones.
- Counterpoint Research foresees a resurgence in the foldable phone market leading up to Apple's potential entry in 2026.
- Apple's history of entering markets with innovative and desirable products suggests a possible boost for foldables when it joins.
- While Samsung and Google have released quality foldable devices, Apple's entry is expected to have a significant impact on the market.
- Rumors suggest Apple may introduce an iPhone Fold in 2026 with cutting-edge features, though at a premium price point.
- Apple's approach to foldables may involve a unique design, possibly offering a clamshell form factor for enhanced portability.
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