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Founder’s Guide — Master Customer Acquisition Strategies

  • Startups are focusing on AI-driven strategies for customer acquisition in the SaaS industry.
  • PLG models benefit from AI-driven self-serve onboarding, enhanced customer support, and AI-powered growth.
  • AI plays a significant role in lead scoring, sales engagement, account expansion, and automating sales workflows in SLG approaches.
  • Successful SaaS companies are integrating PLG and SLG models with AI to create a more efficient and adaptable go-to-market engine.

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