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France’s antitrust authority fines Apple €150M for issues related to its App Tracking Transparency

  • France’s Autorité de la concurrence fined Apple €150M for abusing its dominance in App Tracking Transparency (ATT) consent practices on iOS and iPadOS between April 26, 2021 and July 25, 2023.
  • Apple's ATT framework, though intended for privacy, was found to unfairly disadvantage third-party apps by making their use overly complex and favoring Apple's own services.
  • The Autorité ruled that ATT's implementation distorted competition, harming smaller publishers reliant on ad revenue.
  • Apple expressed disappointment with the decision, noting that the French Competition Authority did not mandate any specific changes to the App Tracking Transparency (ATT) framework.

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