Over 70% of time spent on Quest headsets is now in free-to-play apps, as indicated by Meta.
Meta shared this statistic in an X post and noted the significance of monetization strategies in their blog.
While Meta's focus on promoting Horizon Worlds has boosted free-to-play app usage, it has also raised concerns among developers regarding discoverability of paid apps.
Meta's response stated that the rise in in-app purchases and free-to-play content is driven by young users and new users.