<ul><li>Customer-led growth (CLG) in B2B marketing focuses on using existing customers for expansion, referrals, and long-term value.</li><li>CLG shifts the focus from acquisition to growing through relationships, advocacy, referrals, and retention.</li><li>Key tactics for CLG include customer onboarding programs, referral initiatives, case studies, feedback loops, and expansion-focused nurture cadences.</li><li>Common metrics to measure CLG success include Net Revenue Retention, Customer Lifetime Value, and Advocacy Participation.</li></ul>

Frequently Asked Questions About Customer-Led Growth (CLG) in B2B Marketing

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