CarTrawler has released its Car Rental Market Monitor for Q2 2025, indicating a shift in travel demand influenced by factors like uncertainty and evolving traveler behaviors.
The analysis shows a decrease in inbound travel demand to the US and a trend of Americans opting for road trips, impacting the car rental market.
There is sustained interest in EV rentals and increased usage of alternative payment methods like Apple Pay in Europe, pointing to ongoing market dynamism and opportunity.
The article discusses the rise of electric vehicles in rental fleets and the growing popularity of digital payment methods like BNPL in Europe, underscoring the importance of adaptability for travel brands.