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From Capacity to Constraint: Rethinking Software in a Hardware Company

  • When entering the IoT space, the focus should shift from hardware capacity to software constraints.
  • Software is not simply a bolt-on feature, but a living, evolving relationship that drives the product's daily experience.
  • In the world of software, focus is more important than abundance, as not every idea or feature should be built.
  • Successful IoT brands treat software as a constraint and prioritize strategic clarity, time-to-learn, and quick iteration.

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