<ul data-eligibleForWebStory="false"><li>Clickstream data is crucial for understanding user interactions with a product in real-time, aiding in user experience optimization and feature validation.</li><li>Product managers should prioritize capturing clickstream data at the front end for high-volume behavioral insights, with considerations for real-time analytics tools like Flink or Spark.</li><li>Establishing a structured event format and data contract between frontend teams and engineers is essential for reliable data processing and decision-making.</li><li>The article highlights the importance of treating clickstream data with urgency and structure, emphasizing the need for clear communication and collaboration between product managers, engineers, and analysts.</li></ul>

From Clicks to Clarity: Why Real-Time Analytics Starts at the Front End

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