<ul><li>Rent the Runway (RTR) has implemented GRASP, a Graph-Based Hybrid Recommender Analyzing Sentiment Patterns, to improve its recommendation system.</li><li>GRASP combines deep learning, sentiment analysis, and graph technology to provide personalized fashion guidance to users.</li><li>By using a fine-tuned BERT model, GRASP detects nuanced sentiment in user reviews and weighs it by keyword relevance to improve recommendations.</li><li>The insights derived from GRASP have helped product designers refine the next season's line and marketers write smarter product descriptions, resulting in better recommendations for users.</li></ul>

From Confused Closet to Confidence:c

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