<ul data-eligibleForWebStory="false"><li>Demand generation is a common feeder role into product marketing according to industry research.</li><li>Product marketing requires a shift from speed-driven demand gen to deeper positioning and market narratives.</li><li>Product marketers need to collaborate across various teams and understand the technical details of the product.</li><li>AI tools like Gong, Chorus, and Crayon can aid product marketers in analyzing customer feedback, monitoring competitors, and creating tailored messaging efficiently.</li></ul>

From Demand Gen to Product Marketing: Why Most PMMs Start Here — and How They Can Adapt

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