<ul data-eligibleForWebStory="true"><li>Super.Money, the 6th largest UPI app in India, targets mass adoption with a focus on awareness, ecosystem integration, and social aspects.</li><li>Key KPIs include targeting an audience size of 300–400 million and catering to different user personas like local shoppers, smart savers, and lazy bachelors.</li><li>The app faces challenges in user retention and sentiment analysis revealed negative emotions among iOS users.</li><li>Proposed solutions include phased releases focusing on core UX improvements, gamification, and group payments to drive adoption, habit formation, and loyalty.</li></ul>

From Drop-offs to Daily Use: Cracking UPI Growth with Super.Money

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