<ul data-eligibleForWebStory="true">Investors often face information overload, leading to analysis paralysis and sub-optimal decisions.The mismatch between individual investors' thinking and how data is presented by screeners is a significant issue.A K-Means clustering approach was used to categorize S&P 500 companies into intuitive 'styles' like Undervalued, High Growth, etc.The project focuses on capturing five core factor themes: Value, Growth, Quality, Defensive, and Momentum & Risk.Data cleaning steps involved imputing sector medians, transforming skewed distributions, sector-neutral robust scaling, and winsorizing outliers.Feature selection was based on Spread Ratio, and metrics with spread ratio > 4% were kept for clustering.The number of clusters for each factor bucket was determined using elbow analysis, Silhouette score, and Davies–Bouldin index.Clusters were labeled based on their characteristics, making the model output actionable and easy to interpret for investors.The model's performance was tested using hypothetical investor personas and equal-weighted mini-portfolios.The results suggested that the factor buckets captured distinct investment styles with varying performance.