<ul><li>The U.K. consumers are actively using mobile for purchases and engagement, but rank last in digital shopping engagement among eight surveyed nations.</li><li>Nearly half of U.K. shoppers made their latest retail purchase using a mobile device, and mobile devices play a growing role in enhancing both online and in-store shopping experiences.</li><li>U.K. shoppers engage in 28 mobile digital shopping days per month, lower than the global average of 34, indicating a shift towards mobile shopping.</li><li>Merchants in the U.K. need to focus on providing seamless cross-channel shopping experiences, addressing consumer expectations, and increasing adoption of stored payment credentials to drive repeat purchases.</li></ul>

From High Street to Home Screen, UK Consumers’ Mobile Shift Accelerates

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