The product owner plays a crucial role in the development of a feature/product.Inefficient communication among team members is often the root of the problem when it comes to delays in feature development.At Exante, a separate team of product owners is formed to coordinate shared features across projects.The process for developing a feature/product at Exante is the same regardless of size or complexity.The discovery phase involves analyzing global factors, assessing business value, estimating costs, and conducting market research.The full discovery stage involves developing a design and determining the feasibility of implementation.The product owner engages developers early on and includes all relevant documentation in the initiative for planning.The development planning process includes creating epics and breaking down tasks based on resources and workload.The product owner plays a role in ensuring quality control at each stage of the development process.Gathering feedback and addressing issues from newly released features is the next focus for product owners after a feature release.