<ul><li>Many product teams focus on outputs like closed tickets, but 64 percent of software features are rarely or never used, showing a disconnect between work done and actual impact.</li><li>Shifting focus to outcomes, which measure behavior or business change, helps teams prioritize effectively and reduce waste by aligning efforts with impactful results rather than just tasks completed.</li><li>Outcome-driven discovery involves creating an Opportunity Solution Tree (OST) to trace every feature back to a measurable outcome, ensuring all work aligns with the main goal of impacting metrics.</li><li>By emphasizing opportunity mapping and forming empowered product trios, teams can transform high-level OKRs into tangible, testable actions that drive real value and solve customer problems effectively.</li></ul>

From Outputs to Outcomes: How Opportunity Mapping Turns Product Discovery into Real Results

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