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From Overseas Grad to Batik Business Manager in Central Java’s Capital: Bridging Innovation and…
- Transitioning from an advisory role to a managerial position at Putri Batik Indonesia in Semarang, the manager aimed to apply contemporary management principles in a traditional craft industry.
- Initially focusing on observation and understanding of the business's traditions and dynamics, the manager learned that change required collaboration and consensus.
- Leading a digital transformation, the manager revamped PBI's marketing approach by emphasizing brand identity, product narratives, and emotional connections on social media platforms like Instagram and TikTok.
- The digitalization efforts resulted in increased online exposure and organic sales growth, despite initial challenges in shifting the team's mindset towards digital content creation.
- Balancing diverse stakeholder interests, including production quality, sustainable growth, and market demands, required the manager to navigate various operational complexities and responsibilities.
- Lessons learned encompassed the importance of effective human resource management, transformative cultural heritage practices, and learning-based leadership for sustainable business growth.
- The manager believes that creative businesses like Putri Batik Indonesia have significant growth potential and can serve as inspiring models in Indonesia's creative industry sector.
- Encouraging young professionals to explore unconventional career paths, the manager emphasizes the value of dynamic learning experiences in shaping one's career journey.
- Ultimately, the article highlights the importance of embracing change, fostering teamwork, and adapting cultural heritage to propel traditional industries towards sustainable growth and innovation.
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