<ul data-eligibleForWebStory="false"><li>Blings focuses on engaging Gen Z through interactive, personalized video content at Loyalty360 Expo.</li><li>Gen Z's 8-second attention span demands visual storytelling and instant response, challenging traditional methods.</li><li>The shift towards playful engagement involves user-generated content and interactive videos, driving higher engagement.</li><li>Blings' innovative MP5 format generates personalized videos instantly on users' devices for scalability and security.</li><li>Interactive experiences like quizzes are key in gathering zero-party data and enhancing personalized content.</li></ul>

From Passive Loyalty to Playful Engagement: How Blings is Rewriting the Gen Z Loyalty Playbook

Discover more