The shift from project to product in enterprise organizations is seen as a significant step towards better digital delivery and product practices.
The shift involves moving from delivering a solution to owning a problem and improving it over time, focusing on outcomes rather than just output.
Challenges in this shift include team structures, reporting and incentives, emotional comfort in planning and predictability, and deeply ingrained project thinking habits.
The transition to a product-led organization requires not just changing the way teams work, but also adjusting expectations across teams, stakeholders, and leadership.