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From Project to Product: What It Actually Means

  • The shift from project to product in enterprise organizations is seen as a significant step towards better digital delivery and product practices.
  • The shift involves moving from delivering a solution to owning a problem and improving it over time, focusing on outcomes rather than just output.
  • Challenges in this shift include team structures, reporting and incentives, emotional comfort in planning and predictability, and deeply ingrained project thinking habits.
  • The transition to a product-led organization requires not just changing the way teams work, but also adjusting expectations across teams, stakeholders, and leadership.

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