<ul><li>Herndon & Merry, a 60-year-old metal manufacturing company, reinvented itself by pivoting to custom drapery hardware and launching IronRods.</li><li>The transformation involved embracing e-commerce and digital marketing, focusing on delivering exceptional user experiences.</li><li>The challenge was to systemize and automate the creation of custom drapery rods, which required a sophisticated online ordering and manufacturing process.</li><li>IronRods successfully transitioned from a traditional manufacturer to a leading provider of custom drapery solutions, combining heritage craftsmanship with cutting-edge digital strategies.</li></ul>

From Raw Steel to Raw Style: How a 60-Year-Old Manufacturer Reinvented Itself

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