<ul><li>Uber's remarkable turnaround from a loss-making entity to a multi-billion-dollar profit engine is attributed to multiple factors.</li><li>A significant game changer was the introduction of Uber One, a unified membership program integrating all business pillars.</li><li>As of Uber's 2024 update, Uber One has 19 million members worldwide, contributing to nearly 30% of gross bookings.</li><li>The success of Uber One is driven by ecosystem growth and a membership model that promotes cross-utilization across all offerings.</li></ul>

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