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From Transactions to Transformations: The Evolution of Modern Products

  • Products like Uber, Airbnb, DoorDash, market-places and e-commerce platforms focus on completing a task or transaction, while products like Figma, Canva, Slack, Notion focus on empowering users to create, collaborate, and grow.
  • Interaction with task-based products is need-based and episodic, while engagement with empowerment-focused products is daily or frequent.
  • Task-based products are often designed to solve a single problem, while empowerment-focused products encourage a creator mindset.
  • Empowerment-focused products differentiate by creating emotional connections, leveraging user communities, and emphasizing sustainability and well-being.

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