The playbook serves as a health check for product strategy analysis, allowing PMs to revisit and align the vision and mission regularly.
Internal Scan involves mapping core resources and capabilities against the VRIO framework and analyzing product performance metrics and customer feedback themes.
Behavioral drivers and macro drivers are examined to tailor strategic plays based on changing user mindsets and external factors.
Offensive strategies involve going on the attack, defensive options strengthen existing strengths, shaping strategies aim to alter the competitive landscape, and adaptive or exit plays prepare for market changes.
Strategic options are evaluated and prioritized based on alignment to vision, expected ROI, feasibility, and risk, helping create a balanced portfolio of moves.
A value-effort or value-risk matrix is used to visualize the strategic options, enabling the identification of quick wins and long-term impactful plays.
A disciplined prioritization process helps in selecting 3-5 top moves that blend quick impact with strategic depth, ensuring focus on key initiatives.
Feedback loops are built in for regular review of milestones, reassessment of priorities, and proactive responses to market or internal shifts.
Adaptive triggers are recommended to react in real time to performance indicators or competitor actions, ensuring agile decision-making.
Documenting strategic pivots and rationale helps in maintaining organizational memory and adapting the roadmap dynamically to seize opportunities.
By integrating structured strategy with adaptive agility, the playbook guides teams in driving alignment and momentum towards their vision effectively.