Text data is unstructured and requires specialized techniques in data science to extract useful information.
Text preprocessing is a critical step in making raw text data ready for analysis.
Stemming algorithms and lemmatization are two methods of text preprocessing, with lemmatization being more precise.
The Bag of Words (BoW) model and Term Frequency-Inverse Document Frequency (TF-IDF) are foundational techniques used in text analysis and natural language processing.
BoW treats text as a mere collection of words, ignoring the grammar and the order in which words appear.
TF-IDF is a statistical measure used to evaluate how important a word is to a document in a collection or corpus.
BoW and TF-IDF have limitations in handling synonyms and polysemy.
In handling large amounts of text data, BoW can result in high-dimensional and sparse data.
Without additional processing like stop-word removal or term weighting, BoW models may be biased towards frequent, less informative words.
Service industry companies like hotels or airlines collect vast amounts of text data to enhance customer satisfaction, improve services, and tailor marketing strategies.