<ul><li>The US Federal Trade Commission has dropped a case aimed at blocking Microsoft's $69 billion acquisition of Activision Blizzard, citing that pursuing the case against the closed deal was not in the public interest.</li><li>FTC Chair Andrew Ferguson is focusing agency resources on cases aligning with the previous administration's agenda, such as investigating if advertisers colluded to spend less on X.</li><li>Microsoft's president, Brad Smith, called the FTC's decision a victory for players and common sense, while Ferguson is discontinuing efforts initiated by predecessor Lina Khan, dropping a price discrimination case against PepsiCo on Thursday.</li><li>The FTC lost an appeal to block the Microsoft-Activision deal, which closed in 2023, marking the largest-ever acquisition in the video gaming market, with concerns raised over potential anti-competitive implications for Xbox and Microsoft's gaming business.</li></ul>

FTC drops case over Microsoft’s $69bn Activision Blizzard acquisition

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