Google has quietly redesigned its app logo with a gradient, softening the transitions between the four solid-color sections.
The new gradient logo is currently visible on the Google app for Android and iOS devices, but not on other Google smartphone apps or official press materials.
The change in logo design has occurred without any formal announcement or marketing campaign, contrasting the approach taken during Google's last branding redesign in 2015.
Speculation arises on whether the new gradient design is a precursor to a larger brand overhaul or simply an experimental phase to gauge public response.