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Game-Changer in the OTT Era: How Analytics is Redefining Entertainment

  • OT platforms are leveraging data-driven strategies to drive growth and maintain dominance in the entertainment industry.
  • Hyper-personalized recommendations based on AI and ML algorithms keep viewers engaged and boost subscription retention rates.
  • Advanced analytics help OTT providers optimize their content strategy and make better decisions about shows to produce or acquire.
  • Targeted advertising using viewer demographics and behavior insights enhances the viewer experience and maximizes revenue for the platform.

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