Worldwide spending on GenAI is projected to reach US$644 billion in 2025, a 76.4% increase from 2024.
High failure rates in initial proof-of-concept work and growing dissatisfaction with current GenAI outcomes are diminishing expectations for GenAI capabilities.
Despite improvements in models, CIOs are likely to scale back POC and self-development efforts, focusing on GenAI features offered by established software providers.
GenAI spending in 2025 will be primarily driven by the integration of AI capabilities into hardware, such as servers, smartphones, and PCs, with 80% of GenAI spending allocated to hardware.