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Gartner: Only 18% of CROs and 15% of CMOs are considered “AI-savvy” by their own CEOs.
- According to Gartner data, only 18% of CROs and 15% of CMOs are considered 'AI-savvy' by their own CEOs.
- The gap between CEO AI ambitions and revenue leadership readiness is striking, with CEOs increasingly losing confidence in their go-to-market leaders' ability to navigate the AI-driven new business era.
- The disconnect is prominent in revenue-critical roles like CROs, CMOs, and CSOs (Sales) where a low percentage is considered ready for AI transformation.
- CEOs see AI as a pivotal technology shaping the future business landscape, but the lack of AI competence among revenue leaders poses a significant threat to revenue growth and competitiveness.
- AI is fundamentally reshaping sales, marketing, and customer success functions by driving changes in customer behavior, sales engagement, marketing strategies, and revenue predictability.
- Challenges for revenue teams lie in hiring skilled personnel and proving the value and outcomes of AI investments.
- Gartner emphasizes the importance of upskilling current employees to seamlessly integrate AI into daily tasks, highlighting the need for sales reps, marketers, and customer success managers to leverage AI effectively.
- Revenue leaders are urged to assess their AI readiness, view AI as a fundamental shift in customer behavior, create plans to upskill teams, and demonstrate clear AI ROI in revenue generation and customer expansion.
- The competitive advantage lies with CROs and CMOs who rapidly develop AI proficiency, as companies with AI-savvy leaders are poised to dominate markets in the future business era defined by AI.
- CEOs believe AI will shape the next business era, highlighting the importance for revenue leaders to capitalize on AI transformation to avoid losing deals, customers, and market share.
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