<ul><li>Generative AI is being integrated into the travel industry, offering advancements for travelers and the industry.</li><li>The applications of generative AI in travel include personalized itineraries, digital assistance, and real-time travel support.</li><li>Despite its widespread adoption, deploying generative AI faces challenges such as talent shortages and data privacy concerns.</li><li>The responsible and secure use of generative AI is emphasized, with focus on data security and privacy.</li></ul>

Generative AI Takes Center Stage in Travel Industry, Amadeus Report Highlights

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