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Generative AI vs AI Assistants : What’s the Difference for a PM?

  • In product planning meetings, people often refer to using 'AI' as a catch-all term, despite the nuanced differences between Generative AI and AI Assistants.
  • Generative AI is compared to a creative partner that can create new content from scratch like text, images, or music, while AI Assistants are seen as hyper-organized colleagues that enhance existing workflows.
  • Generative AI is like a junior designer, writer, and developer rolled into one, excelling at ideation and first drafts with guidance required for quality control.
  • AI Assistants act as an operational backbone, making tasks faster and more accurate; they excel in task management, optimization, and automation.
  • Generative AI creates new content, while AI Assistants enhance existing workflows, with different input styles and output quality.
  • Combining both Generative AI and AI Assistants in the PM workflow can yield magical results, enhancing human insight.
  • Starting small by mastering one tool from each category before expanding the toolkit is advised to maximize efficiency.
  • The focus is on augmenting human insight, not replacing it, through the strategic use of AI tools in product management.
  • The article emphasizes the importance of understanding and strategically using AI tools in the fast-paced tech world.
  • Readers are encouraged to share their experiences with AI tools and participate in the ongoing AI Challenge series.

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