In the world of business and product management, there’s a common mantra: “Give the client what they need, not what they want.”
This article explores the difference between the two, why it matters, and how you can identify and deliver what clients really need.
To deliver what clients need, you must go beyond their initial requests and dig deeper. Here are some practical tactics: Conduct Thorough Discovery Sessions, Map Out Their Business Goals, Analyze Current Systems and Processes.
Understanding the difference between what clients want and what they need is a skill that requires active listening, thorough analysis, and an empathetic approach.